6 This is especially true of motor racing, and particularly Formula One (F1). One of the most enduring and successful forms of indirect advertising, particularly in relation to promoting uptake of smoking among children, is sponsorship of sport. Both approaches have been exploited by tobacco companies for many years, but as a result of increasing restrictions on direct advertising of tobacco on television and in other media in many countries since the late 1960s, tobacco companies have become increasingly reliant on indirect methods to promote their products. Advertising can be direct, as in overt paid-for space in broadcast, print and other media, or indirect, through media reporting of events or images containing direct advertising.
Advertising is the primary means by which commercial companies promote their products and services.
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